Good Copy, Bad Copy

Is the name of a yet another movie about copyright, intellectual property, yadda yadda, in the digital age. It’s a great, eclectic film, not too long (little under an hour), and there’s no need to say anything else because the it speaks for itself (and you can get it here; yes you can download it, you bloody pirate :P).

After seeing the film, I found myself thinking that the real motive pushing for the development of digital technology is NOT its better quality or even because it’s cheaper than analogic technology. That may well be the case now, but for instance, when scanners first came along, the digital photographs produced by most were no rival to the good old paper ones. The same was true when digital cameras came along. Why then, is all the fuss around the «digital»? Because digital information can be transmitted much easily, and it is much easy to correct transmission errors (i.e. increased reliability). One might cite storage is as yet another reason, and it could be considered as one, but that’s arguable, so best refrain from it. If you additionally consider the advent of the Internet, it could accurately be said that one of the strengths of digital information is the easiness with which it can be spread. Moreover, it’s a part of its nature. Which is good news for anyone who does not happen to own or be in a business whose model relays on spread control (read “distribution [of content] industry”) to make a profit. The only way to save such a business would be to completely shun digital technology (an unlikely event, to put it mildly). You can try to put leashes around it, but that’s doomed to fail. In face of such tremendous change, new ways to conduct business should be looked into. And, as with so many changes before, innovation often comes from where it is least expected.


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